Although our team has an eclectic mix of characters and personalities, we all firmly believe in the wellness mission of Nature’s Best® – the idea that our bodies deserve to be nourished with good nutrition, exercise and emotional wellbeing. And the fact we’ve been around for so many years, is testament to how passionate we are about delivering the best quality nutritional supplements to our customers.
Cheryl Mason
Senior Brand Manager
From the moment she joined in 1990, Cheryl has come to live and breathe the core values of Nature’s Best®. As Senior Brand Manager, she’s responsible for bringing much of the company’s vision to life through a range of mediums.
Cheryl is at the forefront of our branding and marketing efforts, spearheading campaigns that are compelling, creative and customer-focused. In a nutshell, she strives to uphold the integrity, beliefs, and appearance of Nature’s Best®. And, as a self-professed health buff, we couldn’t think of a better person for the job!
Cheryl’s herbal hero is our Rosehip 10,000mg, which is prized as a super-fruit. Why does she love it? For the sole reason that it’s cured her clicking thumb – what an impressive result!
Did you know?
Cheryl is a bona fide wildlife enthusiast, helping to rehabilitate hedgehogs and campaigning to support swifts.
Anita Willis
Customer Service Manager
Anita has been with Nature’s Best® from the beginning, joining the team in 1986. She has the chief task of heading-up the customer service team – the friendly bunch who are responsible for processing tens of thousands of orders every year.
Over the years, Anita has come to uphold and champion much of what Nature’s Best® stands for. She ensures that her team of advisors deliver the highest standard of customer service and also works tirelessly and enthusiastically to communicate our values in all that she does.
Anita is a loyal fan of Multi-Max Sugar Balance, claiming it supports all areas of health. It’s energising, nourishing, and stabilising – what more could you want from a multi?
Did you know?
When Anita can steal a moment to herself, she loves curling up with a psychological thriller.
Keith Willis
Operations Manager
Prior to joining Nature’s Best® in 2008, Keith was awarded the Six Sigma Black Belt in management. This, along with his wealth of experience in consulting and accountancy, enabled him to take the position of Operations Manager in his stride.
With the critical job of overseeing much of the company’s daily workings. He manages the stock department and supervises the warehouse production. Keith also has the vitally important responsibility of analysing all the data produced, which is used for everything from marketing to sales.
As a keen cricket player, Keith’s go-to supplement is our MagAsorb® Complex. Over the years, he’s found that taking magnesium supports the reduction of fatigue on the pitch.
Did you know?
When Keith isn’t roped into being the Nature’s Best® taxi man, he enjoys playing league cricket.
Samantha Thorne
Demand Manager
Sam’s working life has always revolved around procurement. Joining as our Demand Manager in 2013, Sam has the monumentally important task of looking after the entire stock. Ultimately, it’s thanks to her that your favourite products are always available.
Sam plays an essential role in the supply chain of Nature’s Best. Using analytical, sales and marketing data, she forecasts demand and procures products from our contract manufacturers. Oh, and lucky for us, she has a worryingly enthusiastic approach to conducting a stock-take! (A fact our warehouse team knows only too well…)
Sam enjoys staying active, especially in the garden, so her favourite products are P.E.A 400mg and MagAsorb Advance. To end the day, she has a relaxing bath with Epsom Salts.
Did you know?
As an avid gardener, Sam recently built her own pond that now attracts plenty of wildlife.
Sally Lott
New Business Manager
Originally a trained massage therapist, Sally has always been passionate about health and wellbeing. She joined in 1999 as our New Business Manager, where she continues to brings her enthusiasm for nutrition, strategic thinking, and creative ideas to the fore.
Supremely talented, Sally is often dubbed the ‘mastermind’ behind product development at Nature’s Best®. She’s involved in all stages of the creation process: collating ideas, working closely with our contract manufacturers to produce the finished product. Ultimately, she has the important job of overseeing the entire production process.
Sally is a fan of our Artichoke 8000mg. With its versatile and gentle nature, she is consistently impressed by the compelling growing body of empirical data on it.
Did you know?
When Sally isn’t obsessing over new product launches, she’s preoccupied with all-things festive and Christmas.
