In today’s busy world, it can be difficult to ensure that you are getting all the nutrients you need.
Enter vitamin gummies, a delicious and convenient twist on traditional supplements.
They are colourful, chewy, and loved by both adults and kids, making it easier to fill nutritional gaps.
In this guide, we will explore the popularity of gummies, their benefits, their effectiveness, and how you can choose the right one.
What are gummies?
Gummies are chewable supplements that provide essential nutrients but look and taste as delicious as sweets.
They come in various shapes, flavours, and colours, making them a more enjoyable option.
Vitamin gummies have fast become one of the most popular types of supplements. They appeal to adults and children, especially those who have trouble swallowing tablets.
Our gummies are gelatine-free and suitable for those following a vegetarian diet.
Generally, they are made from a base of gelatine, which is derived from animals.
Gummy supplements may also contain additional nutrients like vitamin D, or biotin.
Why are gummies so popular?
Gummies are a popular choice for those who struggle to swallow traditional supplements.
Research shows that approximately 40% of adults struggle to swallow tablets or capsules (i).
In addition, their growing popularity can also be attributed to their better taste and lack of strong smell (ii).
They offer a fun and delicious way to support your nutrition and taking supplements less of a chore.
What are the benefits of gummies?
Now that you are aware of vitamin gummies and their popularity, let's look at how they can support you.
Here are some of their key benefits:
- Nutrient-dense. Despite their sweet-like appearance, gummies are full of nutrients and are designed to be just as effective as traditional supplements
- Easy to take. They provide a stress-free solution for those who struggle to swallow tablets or capsules
- Child-friendly. Their bright colours and fruity flavours are more appealing to kids, meaning they are more likely to take them. Our Multi-Max Kids Gummies contain vitamin A, C, D, and E, helping to support overall growth and development
- Tailored to you. Gummies can support specific health goals like immunity, bone health, and support skin, hair, and nails
- Help with consistency. Gummies make taking supplements easier and more enjoyable, encouraging regular use
- Convenient. They are easy to carry and take wherever you are, whether it’s at home, work, or on holiday. Gummies do not require any preparation or a glass of water, making them a more practical option
Is it okay to eat vitamin gummies every day?
Yes, it is okay to take vitamin gummies every day as long as you follow the recommended dosage on the product label.
Despite their similarity to sweets, overeating gummies can cause nutrient excess.
This is often referred to as vitamin toxicity, which may cause digestive issues like vomiting or diarrhoea.
If you have concerns, consult your healthcare provider before adding any supplements to your diet.
Do gummies actually work?
They are popular, colourful, and full of flavour, but do gummy supplements really work?
Studies show that the body can absorb the vitamin D in gummies just as effectively as from tablets or capsules (iii).
Approximately 1 in 6 UK adults have low levels of vitamin D and 20% of children have vitamin D levels lower than government recommendations (iv)
Gummies can be an easy way to bridge nutritional gaps like this, with research suggesting greater Vitamin D3 absorption from gummies (iii).
However, it is important to note that more research is needed to compare the effectiveness of gummies to traditional vitamins.
How to choose the right vitamin gummy for you
Gummies can be highly beneficial for a wide range of people, providing an easy and enjoyable way to support overall health.
They are particularly useful for:
- People who struggle to swallow tablets
- Those who want a boost alongside a balanced diet
- Children and picky eaters
- Those who want a consistent supplement routine
Yet, with so many options out there, it can be difficult to know where to start when choosing the right one for you.
Here’s what to consider when deciding on the best gummy for you:
- Nutritional needs. Before choosing a supplement, you should speak to our expert Nutrition Advice Team. They can advise on the best course of action and identify any deficiencies. Following this, you can then make an informed decision based on your specific health goals. For example, you may need a gummy that supports digestion or boosts your energy levels
- High-quality ingredients. Always read the label and check that your chosen gummies contain the vitamins and minerals that align with your health goals. Our gummies are packed with the nutrients you need, natural colours, flavours, and no preservatives
- Low-sugar content. Gummy supplements can often contain high levels of sugar or sweeteners that can contribute to tooth decay. Our gummies are formulated with Fructo-oligosaccharides (FOS), a natural soluble fibre derived from chicory root. FOS adds a natural sweetness and supports gut health by nourishing friendly bacteria
- Child-proof packaging. Vitamin gummies can often look like sweets, which can be tempting to the little ones in your household. Make sure your supplements come in child-proof packaging to prevent accidental overconsumption
Final thoughts
Gummies offer a convenient and delicious way to fill nutritional gaps for both adults and children.
They make health and wellness more accessible for those who struggle to swallow tablets, as well as for those who struggle to maintain a consistent supplement routine.
Whether you are looking to support gut health, maintain bone health, or trying to ensure your little ones get all the nutrients they need, there is a gummy to suit everyone.
When choosing a vitamin gummy, always ensure that you consider your specific health needs and opt for high-quality supplements with minimal added sugars.
For more tips on staying healthy and making informed choices, check out our dedicated health blog.
References:
i. Sumarac-Dumanovic, M., Stamenkovic-Pejkovic, D., Vukovic, R., Jeremic, V., Jorga, J., Simic, M., & Trajkovic, V. (2022) The role of vitamins and minerals in the regulation of immune function and the impact of deficiency on chronic diseases. Frontiers in Immunology. Available online: https://pmc.ncbi.nlm.nih.gov/articles/PMC9805106/
ii. WebMD. (no date) What to know about gummy vitamins. WebMD. Available online: https://www.webmd.com/vitamins-and-supplements/what-to-know-about-gummy-vitamins
iii. Lambert, J. D., & Lu, G. (2019) Bioavailability and absorption of vitamin D3 from gummies compared to tablets. Nutrients 11(12): 2921. Available online: https://pmc.ncbi.nlm.nih.gov/articles/PMC6566230/
iv. UK Government. (no date) New review launched into vitamin D intake to help tackle health disparities. Gov.uk. Available online: https://www.gov.uk/government/news/new-review-launched-into-vitamin-d-intake-to-help-tackle-health-disparities
